FEBRUARY 13, 2019 - PRESS RELEASE
SHORT FILM HIGHLIGHTS POTENTIAL FOR SMALL WINERIES ON THE FRINGES OF THE THREE-TIER SYSTEM
SALT LAKE CITY, February 13th, 2019 — A wine merchant’s wish to capture on film a moment in the life of an unlikely startup venture now serves as a testament to the idea that fine wine culture can exist, even thrive, in the most unexpected places. On the Fringes of Tierdom is a documentary short—written and narrated by Stephanie Cuadra, founder of Terrestoria Wine Imports in Salt Lake City—which suggests that unexplored tertiary markets are part of the answer to mounting challenges small winegrowers face as a result of consolidated distribution across the American three-tier system. The 13-minute movie weaves together portraits of five Italian female winegrowers; a disruptive message about the beverage alcohol industry; and a filmmaker’s artistic depiction of an entrepreneur who has made it her mission to reshape perceptions about wine culture in the Mountain West.
JANUARY 25, 2019 - MONOCLE24 RADIO | THE MENU
THE COMEBACK OF TIMORASSO - Visit Cascina Montagnola in Piemonte with Monocle Magazine’s Milan-based correspondent Ivan Carvalho and discover one of Italy’s most age-worthy and delicious indigenous white varietal wines. In this episode of The Menu, Carvalho speaks with winery proprietor Donatella Giannotti and Terrestoria’s Stephanie Cuadra.
Listen to Episode 380 | Chapter 1 - The comeback of Timorasso.
JANUARY 07, 2019 - WINE-SEARCHER
THE GROWING THIRST FOR EXOTIC WINE - Wine writer Kathleen Willcox speaks to members of the wine trade, including Terrestoria’s founder Stephanie Cuadra, about consumer interest in rare and indigenous varietals.
Stephanie Cuadra founded her Utah-based import company Terrestoria in 2017 on the strength of the rebel wine movement.
"As an advocate of rare and indigenous grape varieties, I see their growing popularity not as a trend, but as an inevitable progression as consumers become more aware of the fascinating spectrum of wine grapes in the world," she says. "Uniqueness is something more and more consumers are after." She notes that consumers are embracing not just rare and indigenous varieties specific to particular regions, but also historic varietals that came close to extinction in recent history (such as her favorite age-worthy Italian white, Timorasso or Pallagrello Bianco.)
NOVEMBER 01, 2018 - DEVOUR UTAH
DELIGHTFUL DAY OF DRINKING - Thanksgiving wine pairings inspired by the Terrestoria portfolio.
Read the digital issue.
AUGUST 03, 2018 - DEVOUR UTAH
WINE IN ZION - Demystifying the grape, one glass at at time
Salt Lake City-based drinks writer Darby Doyle shines the spotlight on the enviable array of wine education opportunities available in Utah today. This who’s who list, which even gives Terrestoria’s Masterclass Utah Summer Series a mention, is a fantastic resource for local wine enthusiasts and for those even just a little curious about the topic of wine too.
JULY 23, 2018 - UTAH GRAPE & GRAIN PODCAST
Episode 2: Terrestoria #wineforutah
Podcasting oenophiles Mark Parrett and Max McLeod sit down with Stephanie Cuadra to discuss Terrestoria’s #wineforutah project. “Stephanie has a unique perspective on wine in Utah because she spends most of her time abroad in Italy searching for wines to bring into our state,” they explain. “Tune into this episode for some insights into how she sees our food and beverage scene changing and to hear why we all need to quit complaining about the quirks of our market.”
Utah Grape & Grain is a groundbreaking podcast covering stories that make the Beehive State a surprisingly good place to explore the world of beer, wine and spirits. Available via iTunes, Stitcher and Google Play.
JULY 10, 2018 - PRESS RELEASE
UTAH WINE IMPORTER LAUNCHES SUMMER SERIES SALUTING AN EPICUREAN COMING OF AGE
SALT LAKE CITY, July 10th, 2018 — It is no secret that Utah’s industrious landscape is fertile ground for startup ventures, yet one might be surprised to learn that among the scores of young companies presently lifting off in the Beehive State, a niche wine importer is making itself right at home too. World-class dining, upmarket shopping and a vibrant cultural scene are some of the signs that Utah is growing up and rapidly becoming a far more cosmopolitan version of its former self — the sort of place where you would expect to uncork fine wine.
Celebrating this epicurean coming of age, Terrestoria Wine Imports presents The Masterclass Utah Summer Series with wine-related pop-up events and workshops centered around Salt Lake City all month long. The lineup of tastings, consisting of five modules of varying themes and formats, was designed to introduce local oenophiles to Terrestoria’s portfolio of artisan wines from Italy and Spain. All masterclasses will be guided by the company’s founder Stephanie Cuadra, a former Salt Lake resident now based in Milan, who personally collaborates with the ‘indie’ producers whose wines she sources exclusively for Utah.
JUNE 18, 2018 - PARK CITY MAGAZINE
ARTISANAL WINES MAKING A SPLASH IN UTAH
Park City’s leading lifestyle magazine takes a closer look at Terrestoria’s unique role as an independent wine importer who advocates for underdogs on all sides of the wine business.
APRIL 21, 2018 - MONOCLE24 RADIO
Indie grapes and women in wine are specials of the day on THE MENU in this episode of Monocle Radio’s weekly broadcast on food and drink. Tune in to hear Monocle Magazine’s Italy correspondent Ivan Carvalho speak with Terrestoria winery partners Cascina Montagnola, Quarta Generazione and Santa Maria La Nave during the Vinitaly wine fair in Verona.
Listen to episode 340: Expanding the world of wine.
MARCH 27, 2018 - PRESS RELEASE
TERRESTORIA TO HOST ‘NINE BOTTLES IN VERONA’ PORTFOLIO TASTING: Women-Led Wineries Open Unexplored Gateway to U.S. Market
SALT LAKE CITY, March 27th, 2018 — When tens of thousands of wine professionals convene in Verona every spring for the largest trade fair in the industry, expectations soar — about new trends, new leads, new business. But the question many are asking this year is how the most prolific winemaking nation, namely Italy, can possibly continue to make headway into the world’s leading, and most complex, export market — the not so “United” States of America.
As the well-documented challenges of navigating the three tier-tier system intensify, small wineries find themselves among those paying most dearly. However, one wine importer hopes to be part of a broader emerging solution — by introducing small-scale vintners from Italy and Spain to the U.S. through one of the most overlooked, and rapidly expanding, regional economies in the country, Utah.
On opening night of Vinitaly, Terrestoria Wine Imports of Salt Lake City will welcome a small group of journalists and members of the trade to a closed-door portfolio tasting, sponsored by the Riedel glassware company, in the heart of old Verona — the first time all six estates featured in the portfolio of women-led wineries are to be showcased together.
The ever-expanding global presence at Veronafiere’s massive exhibition, not to mention the rare opportunity of gathering all the wineries affiliated with Terrestoria in one place, suggest timing is ideal for a formal presentation about an independent startup which, according to its founder Stephanie Cuadra, has potentially far-reaching implications for artisanal producers eager to explore alternative routes to American consumers through secondary and tertiary markets.
”Nine bottles in Verona is a developmental milestone for Terrestoria,” says Cuadra, referring to the private event that will take place on April 15th at Pescetta Man, a concept store in Verona’s historic Santa Anastasia quarter, where Italian menswear and fine antiques seamlessly coexist. “Terrestoria has attracted growing excitement in Utah since we launched imports in early 2017 with our extraordinary Rías Baixas property, followed by the arrival last summer of five exemplary Italian estates from Piedmont to Sicily. Nevertheless, Vinitaly lends itself perfectly to an official debut — as a team — in the presence of specialized media, authoritative wine specialists and our most esteemed colleagues.”
View the Nine bottles in Verona wine list.
MARCH 09, 2018 - EDITORIAL | WINE INDUSTRY ADVISOR
America’s three-tier system is continually called into question; wholesaler consolidation is squeezing small wineries out of the marketplace; and D-t-C dynamics are changing the way people shop for everything, including wine. According to Stephanie Cuadra, a coming-of-age moment is fast approaching for Utah as an exciting new frontier for wine enthusiasts on all sides.
Read the editorial via online trade journal Wine Industry Advisor:
PUTTING WOMEN, INDIE GRAPES AND UTAH FIRST IN WINE IMPORTS
SALT LAKE CITY, Jan. 10, 2018 — Utah wine importer Terrestoria is dedicating its second year of operations to the cardinal points of its portfolio by declaring 2018 Year of Indigenous Grapes and Women in Wine. According to the company’s founder Stephanie Cuadra, what the wine industry and consumers both need —now more than ever—is focus. Terrestoria therefore takes a tailored approach to sourcing artisanal wines from women-run estates in Italy and Spain, exclusively for the Utah market.
“This is clearly not how to make it big in the wine business,” says Cuadra. “We choose to emphasize viticultural tradition that by nature and by definition is very small.” In addition to sharing limited scales of production, the wineries handpicked by Cuadra are virtually unknown to international audiences. Suddenly, Utah trade and consumers are discovering single-vineyard crus from tiny Old World appellations before their counterparts in top-tier wine markets across the country.
As the Utah DABC announces yet another record-breaking year of Thanksgiving wine and spirits sales, Laura Donadoni, aka ‘The Italian Wine Girl’, asks all the right questions about why a niche imports start-up like Terrestoria is betting on the Beehive State.
A timely interview with Terrestoria founder Stephanie Cuadra: Betting on small-scale producers and emerging markets: the fascinating project of Terrestoria, selling Italian boutique wines in Utah.